Flow maps
Editable diagrams of each journey.
Design that clears the tower.
We design flows before screens and test before code. That is how builds stay fast: fewer reversals, fewer surprises.
The design trajectory
- Map the missionWho the users are, what they must get done and what blocks them today. Short interviews and existing data, not guesswork.
- FlowsJourney diagrams agreed with you before any styling. This is where most problems are cheapest to solve.
- PrototypeClickable prototypes at the fidelity needed to answer a question, no more.
- TestSessions with five or so representative users. We share recordings, findings and what we will change.
- SystemiseA component library with tokens, states and usage notes that developers can build from directly.
Before and after a usability test
A typical early finding: a sign-up flow asks for account type on the first screen. Testers hesitate, because they do not yet know the difference.
The typical fix: ask for an email first, show what each account type unlocks in context, and default sensibly. This is an illustrative pattern, not a client case.
Design deliverables
Prototypes
Shareable links for review and testing.
Screen specs
Every state, annotated for build.
Design system
Tokens, components and guidance.